Ty Cohen's Get Amplified Newsletter
December 27th, 2004


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SIX STEPS TO YOUR OWN LABEL

WHY SOME ACTS SUCCEED AND OTHERS FAIL

TIPS ON TIPPING

SPOTLIGHT ON…BLAME SALLY

CONTACT INFO 

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Ty Cohen, the music industry's most recognizable voice, is the owner of a successful independent record label, a nation-wide music industry seminar speaker and panelist and author/creator of over 10 best-selling music business books, directories and software programs including the industry famous 101 Music Business Contracts software, The Industry Yellow Pages and The Ultimate "Music Industry" Power-Pack!

For nearly a decade, Platinum Millennium Publishing, parent company of www.MusicContracts101.com and Ty Cohen's Get Amplified! Newsletter, has helped over 27,000 independent musicians, singers, rappers, composers, record label owners, producers, managers, agents and others reach their music business goals. Using a unique combination of our very own tested and proven music business success resources, which includes a series of books, directories, software programs, videos, seminars and newsletters, our goal is to educate and empower musical individuals just like you with the tools needed to succeed!

This Week's Issue: We’ll look at six steps to having your own label. Also we’ll offer tips on the practical side of making it big as well as suggestions for getting more tips at gigs. Our Spotlight On this week features Blame Sally, an all-girl San Francisco-based folk-pop quartet.

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1. SIX STEPS TO YOUR OWN LABEL

Perhaps you’ve been turned down or maybe you know lots of acts that SHOULD have a CD but don’t. When it comes to starting your own label or putting a studio together you could always get your funds from a rich relative who would upfront the money. Other options include a loan through a bank or perhaps a government grant. Yet another option is to earn more money via products found on our musiccontracts101.com site.

No matter how you get the funds, here’s something to consider while you reach for your goal. Consider the following when starting your own record label (or a recording studio). These are all key parts to the business plan that anyone lending or giving money will want to see so you should have it handy.

1)  What do you see for the company during the first five years and what are the long-term plans – ten years, fifteen years, etc.? Banks, as well as your favorite uncle who’s handing over the cash, will want to know what your plans are - both short and long term. “Making records,” isn’t the proper answer. They will need specifics of what you want to achieve each year and further years down the road so consider your business projections carefully. 

2)  Name specific products and services you’ll offer. For example, if you’re going to be building a recording studio be certain to be as detailed as possible and describe what kinds of equipment you’ll be buying and why. Explain why this relates to your business. 

3)  Who will buy your products? Seems elementary but be certain to include who YOUR customers will be – bands, perhaps video/audio companies from time to time, etc. 

4)  Know they enemy (competition). Who is doing the same thing you are and what are their strengths and weaknesses. By learning about your market you stand a better chance of surviving in it so be certain you know not only what you want to do but what ‘the other guy’ is doing too.

5)  Setting up shop. Have you found a location or do you need to build one? Will you be a partnership, a sole proprietor or incorporated? How are you going to get your equipment? Advertising verse publicity? Your tax ID number and protection insurance? Yes, being your own boss has its benefits but it also has its headaches and responsibilities. If you’re not familiar with everything you’ll need, see step six.

6)  Legal and tax advice. Make sure to visit your accountant and lawyer to make sure you’ve covered everything. Don’t have one you say? Get one. They’ll keep you out of legal and tax trouble and offer helpful advice when putting together your studio/label. Again, it’s time consuming and a strain but make sure you have everything in order to show the bank that you’re educated and responsible.

Gone are the days when bands could just set up shop in a basement and record tunes that DJ’s would gobble up. If you’re going to be starting a legitimate business in music that others will use you must look legit and be knowledgeable about your industry. By having a clear, concise and informative business plan you can show that you’ve got what it takes.


2. WHY SOME ACTS SUCCEED AND SOME FAIL

I’m sure you’ve seen acts out there on radio and television and thought, “I’m better than them.” Are they just luckier? Chances are, no, they aren’t. While sometimes being in the right place at the right time helps, it doesn’t mean that’s the only road to success in the music business. Most of the great bands and artists not only had talent but focus. Here’re a few tips to get your mind working from the creative side to the practical side.

·         Decide what you want out of your career. Are you looking to be a huge rock or country star? Maybe you just love music on the whole and would be happy living a comfortable life as a soundtrack artist or a national brand jingle writer? Set definite goals of what you want to do in the biz. <p>

·         Start a journal. Write down your plan and your thoughts about it. Visualize your goal and how you see your life if you attain your goal. Sure swimming pools and movie stars are great but also consider those 40 city tours and endless weeks in the studio for your demanding fans. Look at the whole picture and write down each day what you hope to achieve. Also, ask yourself WHY you want to achieve your goals. Are they legitimate in your eyes or are they a bit superficial? You’ll be surprised how much clearer things look on paper.

·         Resources, resources, resources. Do you have what you need to meet your goals? A manager who KNOWS the industry, an accountant that won’t take you for everything if you’re a big hit someday, a web master that can make you look professional. If you want to work in the music business, no matter large or small, you need to have resources and people around you that help take you to that level. So ask around, do some research and surround yourself with people that can get the job done.

·         Putting your plan into action. Once you’ve kicked your ideas around and looked at your resources put a real plan down into written form and then set deadlines for yourself. Stick to it. If you decide in your plan to do 10 radio interviews by the end of each month that means you WILL do 10 before the end of each month and not wait until day 29 to start looking.

·         Flexibility. Although you should meet your deadlines be flexible about what your long-term plans should be. Perhaps you find yourself writing more and more indie movie scores, which takes you further from your rock star aspirations. Perhaps it’s time to sit down and consider if you should re-evaluate your goal in music based on what you seem to do best.

·         Look at where you’re at and not just where you’re going. Sometimes we focus so much on the goal ahead of us that we don’t see where our feet are standing. So take the time to reflect and make sure you’re on the right path.

Of course you might not always have all the answer and that’s fine. But the people that do make it to the music big leagues had more than just luck leading them. They had focus, goals and a plan to get them there. Most adapted and overcame great obstacles to get where they are. If you have those same aspirations then you also need to find out what matters most and chart your course to get there.


3. TIPS ON TIPPING

If you want to earn some extra funds at your next gig consider a tip jar. Of course setting out a jar with ‘tips’ on it might earn you some spare change. But if you’d like to make some decent money for the night consider these, well, tips for tips:

  • Get to know the audience. That means tell them your band name as well as introduce the group members. Tell them a little about you as individuals. When the audience sees you as fellow human beings, the better chance you’ll get a few extra tips that night.

  • Be personable. That means smile, tell jokes, get them involved, whatever. The point again is if you come off as a person and not just an object attached to a musical instrument you’ll get more interaction, and tips, from the crowd.

  • Cheap games. Do a short game like ‘name that tune’ and give away a free CD to the winner. Tell the patrons to put their names on a piece of paper if they tip a dollar and at the end of the next set you’ll give away a CD or a $1 off coupon for their CD. That idea alone could bring in over 10 times what your CD’s worth to produce.

  • Be bold and just ask. Between breaks socialize and ask audience members to help ‘feed the starving artists’. Keep it light and casual. Humor is a good way to get into someone’s pocketbook or wallet.

  • CD Sale. Never give back a $5 bill. Always give back ones because it makes it easier to tip. Why do you think waiters and waitresses do it? Another suggestion is to set the CD price so the customer gets two ones. If you make a sale be sure that tip jar is handy and nearby so the patrons can drop the extra change inside for you.

It might seem simple enough and perhaps you figured you’d never have time to fool with just a few extra bucks but you’d be surprised how much extra you can earn in a single night by entertaining the audience and putting in a little effort. 


4. SPOTLIGHT ON…BLAME SALLY

Their music has been described as emotionally charged, passionate, high melodic and compelling. With a "unique command over the song," Blame Sally is Pam Delgado (percussion, vocals, songwriting), Renee Harcourt (guitar, banjo, bass, songwriting, vocals), Jeri Jones (guitar, bass, dobro, songwriting, vocals), and Monica Pasqual (piano, accordion, keys, vocals and songwriting). The four accomplished instrumentalist/singers combine their strikingly different approaches to create a distinct and beautiful sound. Download.com says Blame Sally, the San Francisco-based folk-pop quartet,  “are each veteran musicians and songwriters in their own right, and together they create soulful, complex, finely crafted music.” Monica Pasqual spoke with us about life, music and being in an all-girl band.

·    When did you realize you wanted to be a musician? ** I was about three years old. My father was an accomplished classical pianist and we had a grand piano in our living room. I used to lie underneath it and play with the pedals while he played Mozart. I started taking piano and singing lessons when I was five. I learned to read music before I read words. I studied classical piano pretty seriously from the time I was eleven years old, through high school and a couple of years as a piano performance major in college.

·    What groups or artist had a major impact on your music style? ** My first real loves in music were Bach, Peggy Lee and the Beatles. Mostly Bach. Though I now see myself really as a songwriter, one of my greatest pleasures is arranging music in the studio, weaving melodies through each other. In my twenties my love of music was re-invigorated by the burgeoning songwriter scene with songwriters like Suzanne Vega and Lucinda Williams.

·    Who’s your biggest supporter? **My boyfriend, Tom Erikson. He's at every show, recording, photographing, and then giving great feedback. He even helps me carry my keyboard. It wouldn't be nearly as fun for me if he weren't so into it. We met when he booked me for a songwriter series he was producing called the San Francisco Song Cycle. 

·    How do you view the music industry? **What I don't like about it is stuff that I perceive from my outsider's point of view. It appears to me that the "Industry" is not really about music anymore. The industry that developed out of the wild, ecstatic chaos of the 50, 60s and 70s music scene probably started out as a good thing. People heard something great and wanted to sort of harness it, make it possible for this innovative music to move into the culture. Money was a very exciting by-product.  Pretty soon the music became the "product" and money the focus. Now it's like everything else in a consumer-driven society: It's lowest common denominator, marketable, low-risk, high profit margin and not very interesting to me. On the other hand, there are a lot of people, like me and my band mates in Blame Sally, who have completely let go of any pretensions to accessing the "Mainstream". And once you stop caring about being accepted and marketed by the Industry, you realize that there is a huge world of music appreciators out there who are not responding to the hard-hitting tactics of the music industry. There are a lot of people who are completely turned off by the over-eager, T&A, airbrushed relentless marketing of empty product. These are the people who are listening to non-commercial radio stations, buying tickets to music festivals, searching the Internet and basically going out of their way to avoid the obvious and find what really speaks to them. The music industry that I love and care about, then, is the industry of musicians and songwriters and venues and small labels and independent radio DJs, all working hard to produce and present something heartfelt, meaningful and true.

·    Can you tell us something about your band the fans might find interesting but don’t know? **I think I am part of one of the best bands in San Francisco. We are four women, we all write, we're all really good players, we all sing, we produce our own records, we figure everything out for ourselves. And we're nice to each other. I watched the Wilco movie the other day, which was fascinating to me for many reasons. But in the end, one of the things that really amazed me was how rare it is for bands to stick together and for relationships to improve in the creative process. (Their's didn't). I work with a group of people who always figure out how to get along without compromising the integrity of what we're creating. We're now working on our third album together, we're recording it ourselves and we're working together better than ever.

·    What’s the best and worst thing about playing in a studio? **Now that we have our own studio, it's only good. It used to be intimidating thinking that every vocal take was costing you a couple of hundred dollars. It seemed so serious back then. Now we have our own Pro-Tools set up at Renee's studio. She's learned how to engineer and we have the luxury of playing with things, taking chances and trying again if something doesn't work. I could be there all day and all night. 

·    Where do you see yourself in five years? **Making music full time with my band and continuing to do music for film and television. I don't imagine that I have control over the future, but I suspect that Blame Sally has the potential to be pretty popular around the country within the singer-songwriter markets. I see myself as a working musician, not a "star", but not struggling.

·    And the standard question every wonders…Your favorite color and number? **My favorite number is 13. Second favorite is 63. I like a lot of color - if you ever see my house you'll know that I have a hard time deciding on one color. Let's just say I like color.

Visit www.blamesally.com to see the video "If You Tell a Lie" and more band information.

Upcoming shows:


Sunday, January 9th
Cafe Du Nord
2170 Market Street
San Francisco, CA  94114

Sunday, February 6th
Bazaar Cafe
5927 California Street (between 21st and 22nd Aves)
San Francisco, CA  94114

Sunday, February 20th, 7 PM
Rancho Nicasio
on the town square
Nicasio, CA


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